Amazon Music's +44 playlist takes its name from a creative collaboratively conceived by Studio Palmetto and myself.  +44 is Amazon's own unique platform dedicated to representing the sound of the UK, spotlighting and celebrating the best UK rap, R&B, grime, drill and afrobeats music and the artists behind it.

Our original pitch laid out the vision for not only the platform name but an editorial direction built around it. In 2020 Amazon Music launched +44 with Metallic inc. bringing to life their interpretation of our initial creative.